Should we develop your business?
Business Development
The reason for initiating a definite business development in a collaboration with us can be due to several reasons. A sales maturation may have resulted in one or more focus areas that require definite business development. You can have a goal that the company should grow as optimally as possible, and therefore you want an overview of the company's development areas as well as professional help to rectify these. A third possibility is that you want to start a business from scratch and therefore need help and sparring in connection with the establishment, seeding and development of the company and the associated strategies.
There are probably even more reasons to develop a company so that it has the best conditions to grow and meet the market's requirements and demand. Based on a commercial approach, we develop all types of business strategies - short-term as well as long-term - and we are able to create business development in any organization.
When we have to develop a company, the starting point for our approach is always the same, but all the work is based on the company's individual needs. Basically, an in-depth analysis of the entire company and all matters related to it, including the company's history, the current market position, the company's products and / or services and the company structure itself. The approach to each aspect is further described here on our website in the section on business development.
Based on the analysis, we prepare in consultation with you a well-defined and clear company strategy, of which we will be a part during the entire implementation process, to the extent relevant. In this way, we ensure optimal conditions for the company development to be implemented and bring value for the company.
As mentioned, we also work with long-term strategies. The exit strategy is the most long-term of these and focuses on the day when the company must be transferred to a new owner. This day - and thus the day of the exit news's topicality - may be many years into the future, but nevertheless the strategy must not be underestimated. Why the strategy is important for the future of the company, and why you should work with it already at the beginning of your ownership leadership, we return to.
Business development will in some cases require the addition of additional capital or new resources to achieve the development you want. If this is the case, we have a broad network from which we can obtain a strong investor or recruit the manager or specialist that is crucial for the company's development.
If you would like to hear more about how we can develop your company together with you, so that you achieve the best conditions for the company development to create real value and positive results, please contact us.
Business development begins with an in-depth analysis
As mentioned, we always make an analysis of the individual company in connection with the fact that we have to develop it. We do this because in this way we have the most optimal conditions for understanding how the company has developed over time and how we can best develop it in the future. The current market position, the competitive situation in the market, products / services and the company structure are among the focus points of the analysis.
We always base the historical development on the company's internal accounts from at least the last three years. It is important that the accounts are normalized, as otherwise we will not get the necessary, realistic and useful perspective on the company's development and stability in recent years.
It is also crucial to gain an understanding of the market in which the company competes. Therefore, we always familiarize ourselves thoroughly with the current industry by examining whether it is a market that is growing, has shown stability for a number of years or has had its heyday, just as we create clarity about possible and potential competitors and the way they acting on. Based on this, we assess which initiatives need to be focused on in company development, for example optimizing productivity or recruiting a manager and / or specialist.
In direct connection with the above, we examine the company's current product range and its development over the years. Every product lives in a life cycle, and at some point, demand will peak and then stagnate or fall. This life cycle is essential to deal with in order to constantly be at the forefront of the launch of a new top product when the previous one has been at its peak.
With in-depth knowledge of the market and the products as well as their life cycle, we develop strategies that optimize the company in relation to, for example, customer segments as well as contracts with customers and / or suppliers.
Business development not only relates to market position and products, but may just as well be aimed at internal conditions in the company. As a result of a sales maturation, one area of focus may be that the structure of the organization does not allow a new owner to take it over. In such an issue, we will work with business development that creates a sustainable organization as a result of knowledge sharing, division of responsibilities and possibly recruitment of one or more managers or specialists.
It is important to emphasize that every company is individual, and therefore we always develop organizations based on the company's current starting point and situation.
Establishment of business from scratch
An existing market position is not crucial for us to be able to work with business development in an organization. We also establish and develop companies from scratch.
When a company is to be established, it may be necessary in the seeding phase to find one or more investors in order to either establish the company or develop it subsequently, depending on the financial starting point of the future company. In our large network of investors, we select the investor who is best suited to the company in question in terms of commitment, interest, expectations and competencies. In this way, we create the financial basis for the establishment of the company or the further development of the existing company.
The formation of a company also requires a company structure. In connection with the establishment of the company structure, we develop and describe the company's strategy and business plan as well as the business plan, which together will form the basis for the establishment of the company.
With the founding of the company, it is crucial for future development that a competent executive board and board of directors are appointed, as well as the right prerequisites in the form of relevant specialist knowledge and experience. In the recruitment of the right management, board and specialists, the starting point is always our broad network, which enables us to find managers and employees for all types of industries.
Direct involvement in the implementation process
Although it is obvious, a company strategy only creates decided company development and thus value when it is implemented in the company and is a natural part of an operational execution basis. In a hectic everyday life, where the actual operation of the company takes the vast majority of the time, it can be more or less problematic to ensure that the developed strategies are implemented and create value in the organization.
Therefore, we have decided that when we need to develop a company, our collaboration does not stop once a given business strategy has been drawn up. On the other hand, we will be part of the implementation process to the extent that there is a need, and this is relevant for executing the strategies and achieving full benefit from the work. This applies to both existing companies and companies that we help to establish.
Build the exit strategy into your business development right from the start
Initially, we promised to return to why an exit strategy is important in relation to the company. Even if the company is newly established and an exit is not in any way expected to be relevant within the next many years.
The exit strategy must prepare and position the company for the day when a new owner must take over responsibility for day-to-day operations and development. The time perspective on that transition may vary due to several reasons. As an owner-manager, you may have a desire to spend more time on interests unrelated to the business, just as you may choose to retire. You can also have a goal that when the company has a turnover of x number of kroner, you will sell it to achieve a good, financial return. Whatever the reason for transferring the business to a new owner, it requires preparation, and those preparations can be started early in your ownership leadership. At the same time, you create the best conditions for not having to undergo a sales maturation and / or business development on the day the company is to be sold.
The content of the exit strategy involves, among other things, the development of a sustainable organization, because such is important on the day a new owner must take over responsibility in the company. Likewise, the exit strategy can include potential buyers for the company as well as the conditions that must be optimized in the company so that it is attractive to them.
The development of an exit strategy can advantageously take place at the same time as the establishment of the company, as the strategy is not static, but can and should be continuously worked on and further developed.